Ranking a website is not a hard thing that cannot be achieved by anyone. But you must learn and master SEO. Let's explore few things, please carefully read the statement below.
NB: Generative Search Experience Optimization (GSEO or SXO) can't kill Search Engine Optimization (SEO) but GSEO reduces the organic traffic you can drive to your website or blog through SEO. So, try hard to optimise your website or blog for GSEO also. Let us now take a look at the steps.
STEPS TO RANK YOUR WEBSITE OR BLOG
*Target long-tail or longer keywords with low keyword difficulty (KD) after strategic keyword resesech. A long-tail keyword can contain 3-5 words. The keyword should be around 50-60 characters or letters. It should not be longer than what Title Tag or Title Space or SEO Title can contain. So that, your website or blog SEO will not be affected.
*Write SEO optimized, quality and original long-form content. Though, most people like reading short-form contents. So, try to keep the length of the content moderate.
*Build quality backlinks, but avoid fluffs, spamming links, exchanging backlinks with anyone, avoid SEO blackhat method or shortcuts, your website or blog may rank fast today through blackhat method and you will surely be deranked by Google update later, because Google do like to appreciate the efforts of the people that practice whitehat SEO method by ranking their assets. Google update is termed "a day of reckoning" when website or blog owners will receive the rewards of their labour.
Similarly, thoroughly analyze your competitors, such as, domain or page level competitors before building backlinks. You mustn't overlook this competitor's analysis, It is the basis to compete with your mate at this same level, to avoid unnecessary competition with big brand that you may never outrank within a short time.
Imaging a brand that just started a month ago wants to outrank a brand that has been ranking on Google first page for more than 10 years. It doesn't work that way. Google will you a probatory time to closely watch your credibility before giving you chances of ranking.
*Maintain your website SEO health. Carry out website SEO audit from time to time to check on your website SEO health. That is, checking for broken or dead links, inappropriate long title tags or long meta description or absence of meta description, short length blog posts, etc
In conclusion, take the SEO of your website or blog to a higher level following the listed few steps above and be consistent, It is achievable. If some people can rank their websites or blogs you can rank yours too.
Also take note that, you can optimise your social media channels for SEO also for organic reach. You can as well replace paid ads with SEO after you have rigorously laboured, spent time and spent some dollars or naira on SEO.
And running paid ads is also good to achieve goals, such as brand awareness, visibility, followership, sales, etc.
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